Facilitating Focus Groups

Focus groups are used in many differing contexts. Whether it is for evaluating projects, developing insight and understanding to complex problems through the use of story or narrative, or doing interactive 360 degree feedback, focus groups are one group model for collecting and analysing data. This one day program will help you develop and build on your facilitation skills enabling you to conduct successful and fun focus groups.

Who should attend?

Anyone who wants to learn how to run a focus group!

What the workshop is all about

This hands-on workshop will use experiential learning methods to provide participants access to the key concepts, models and tools used within focus group facilitation. Some of the content areas to be covered in this workshop include:

• History and Styles of Focus Groups
• Key Elements of a Focus Group
• Common Uses for Focus Groups
• Designing Focus Groups
• Enabling Facilitator Values and Behaviours for Conducting Focus Groups

We believe that the best way to learn facilitation is by doing it! This workshop will provide participants the opportunity to learn by doing in a safe, fun and friendly environment.

What you will take away with you

By the end of this practical one day workshop, you will have learnt and experienced:

• How to design a focus group
• How to match design based on the requirements of the group and the task
• How to be creative in design based on being mindful of your own facilitative style
• Core values and behaviours to help you be successful in focus group facilitation

Venue Registration.